We’ll be the first ones to admit that we obsess over new makeup products—and we’d be willing to bet that, if you’re here, you do too. Whether it’s a new mascara or an innovative formula, there’s no denying the rush that comes with trying something totally unfamiliar—even better if the product becomes a staple in your daily makeup look. That said, weeding through the latest and greatest can get a bit overwhelming, which is why we’ve taken it upon ourselves to narrow it down to the very best. Ahead, we share six of the best new makeup products and formulas you need to try.
#1. L’ORÉAL PARIS AIR VOLUME MEGA MASCARA
Raise your hand if you’re a mascara addict—that would be us. Whenever we get word of a new mascara hitting the shelves, our automatic response is to add it to our carts ASAP—especially if it just so happens to be a drugstore mascara. Lucky for us, the L’Oréal Paris Air Volume Mega Lash Mascara, Lightweight Mega Volume Washable does not disappoint. The weightless formula provides mega lash volume while the short and long bristles of the applicator pack on color and coat every lash. It’s also available in a waterproof version, so you can still look good even after crying.
#2. CAKE EYELINER
Cake eyeliner, also known as water-activated eyeliner, has been garnering quite a bit of attention on social media. This new makeup formula is exactly what it sounds like—an eyeliner that uses water to create its beautiful, vibrant pigment. Similar to watercolor paint, dip your brush in a cup of water before gliding it over the eyeliner to collect the product. Then, swipe it onto your eyelids as you please. Since this type of eyeliner is water-based, you can easily use it to create seamless, gradient eyeliner looks.
#3. L’ORÉAL PARIS MICRO INK PEN BY BROW STYLIST
It’s no secret that your brows can instantly transform your beauty look since they frame your face. That said, sometimes drawing on realistic brow hairs can be a challenge. The L’Oréal Paris Brow Stylist Micro Ink Pen by Brow Stylist, Up to 48HR Wear is our favorite new makeup product thanks to its comb-tip applicator. The tip easily draws on hair-like strokes, helping you get defined, natural-looking brows in no time at all. First, brush your brow hairs upward with a spoolie. Then, place the comb tip applicator at the anchor of your brow, and brush upward and outward to the tail to create your desired brow look.
#4. L’ORÉAL PARIS BRILLIANT EYES SHIMMER LIQUID EYE SHADOW
If you haven’t hopped on the liquid eyeshadow bandwagon yet, the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup is the perfect way to do so. With 12 shimmering shades, ranging from a pearl white to ruby red, the long-lasting liquid formula is crease-resistant, flake-proof, and transfer-proof. You can apply it directly to your lids with its doe-foot applicator, and blend it with your fingertip or an eyeshadow brush.
#5. MAGNETIC EYELINER
By now, you’ve probably heard the craze about magnetic lashes, but thanks to magnetic eyeliner, they just got better. Instead of having to align two sets of lashes, as with traditional magnetic eyelashes, you can apply magnetic eyeliner to your upper lash line—and your magnetic lashes will adhere to it instantly with no glue required. This is a game-changer in our book.
#6. L’ORÉAL PARIS ROUGE SIGNATURE MATTE LIP STAIN
There’s one more new makeup product we’d like to introduce you to: L’Oréal Paris Rouge Signature Matte Lip Stain. This lip product gives you the best of both worlds by delivering the intense color of a liquid lipstick with the no-makeup feel of a lip stain. Not to mention, there are 28 matte shades options, ranging from a deep chocolate to a bright coral.
Next up: Speaking of innovative products, check out our article, Eye Tech: Take Your Eyes to the Next Level, for more makeup products that are changing the beauty scene.